With Anaplan, you can optimize trade promotion management by collaboratively planning at aggregate and detailed levels.

Do you find it difficult to define promotion budget and plans and assess their effectiveness? If yes, it can lead to product shortages and profitability issues. With Anaplan, you can optimize trade promotion management by collaboratively planning at aggregate and detailed levels, and easily adding promotions, campaigns, and products without delay.

Set high-level promotion budgets quickly based on prior-year data, then fine-tune by region, customer, brand, or campaign.
Budget-setting and adjustments flow through the model and report impact.
Streamlined workflow execution of approval tasks and tracking.

Information

Business Function

SalesSupply ChainMarketingTrade Promotion Planning

Industry

CPGManufacturingRetail

App Last Updated

May 9th, 2016

Size

17.2 MB

Language

English

App stats

Modules

23

Roles

Full access

Formulas

113

Reports

6

Complexity

Intermediate

Why Anaplan for Trade and Promotion Planning?

Accurately align spending plans with distributors and end-customer demand signals across all product, geography, and time intervals with unprecedented granularity.

Perform top-down and bottom-up trade promotion planning and analysis that incorporates P&L data—delivering actionable insight into promotions spending for different company organizations. Streamline trade promotion management workflow execution.

Increase margins while you allocate promotions spend effectively across the enterprise by tracking promotions spend and ROI across historical and actuals data.

Maximize your trade promotion management process by leveraging Anaplan to modify plans, as well as make functionality and configuration changes, thereby allowing for a better response to planned events and disruptions—without outside consultants. Manage multiple versions and scenarios as new information presents itself.

Enterprise-wide planning

Accurately align spending plans with distributors and end-customer demand signals across all product, geography, and time intervals with unprecedented granularity.Perform top-down and bottom-up trade promotion planning and analysis that incorporates P&L data—delivering actionable insight into promotions spending for different company organizations. Streamline trade promotion management workflow execution.