Use performance marketing to optimize, predict, and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior.

Create attribution models to ensure marketing efforts are measured across all interaction points. Anaplan's Marketing Performance Management app can help you identify the touches that drive customers to revenue.

Build in team capacity and manage resources against planned activity and availability.
Apply campaign attribution to allocate revenue from opportunities to marketing activities. Use attribution models such as first touch, last touch, and multi-touch.
Identify key metrics regarding time to revenue across the stages of your Sales and Marketing funnel. Create "what-if" scenarios to simulate impact to revenue based on changes to performance at each stage.
Use cohort analysis to identify which marketing activities are having an above-average impact on revenue and time to revenue. Views such as Heat Maps can identify which activities are involved in the faster, more profitable opportunities.
Identify opportunity trends over time, enabling actionable insights to deliver specific marketing activities to aide in accelerating customer conversion.

Information

Business function

Marketing

Industry

All Industries: Automotive; Banking; Media & Entertainment; Other

Size

56 MB

Language

English

Stats

Modules

84

Roles

3

Formulas

521

Reports

22

Complexity

Advanced

Why Anaplan for Marketing Performance Management?

Identify key behaviors that result in high velocity through the customer journey and predict which customers will also behave in the same way—then optimize campaigns to yield greater results.

Determine how influential your interactions with customers are and attribute success across activities to gain clearer insight to real results.

Learn how your marketing funnel is performing by understanding key metrics through each stage, and create KPIs to set benchmarks and track your progress.

Understand what is driving revenue and use this knowledge to ensure you get more for your spend.